Just as Etsy’s network connects craftspeople with consumers, 99designs connects designers with small businesses that want art for logos, business cards, banners, and the like. Vistaprint, meanwhile, specializes in printing these products for small businesses; Vistaprint added personalized face masks to its lineup this year.
Sean Quinn, chief financial officer for Vistaprint and Cimpress, said acquiring 99designs will fill a void in Vistaprint’s offerings. The company has some in-house design staff, he said, but not nearly enough to meet the needs of its small-business clientele.
“We want Vistaprint to be the marketing partner [of choice] to small businesses,” Quinn said. “The capabilities around design are really critical to that. This really brings up the capabilities to serve the design needs for print and digital products in a way we could never have done on our own.”
Quinn said 99designs will continue to keep its name, at least for now, while