Asana’s reference price is set at $21.00 ahead of its direct listing on Wednesday, according to the New York Stock Exchange.
At that price, the work collaboration unicorn would command a fully diluted market value of $3.9 billion.
For IPO news alerts and enhanced stories and profiles, try a free trial of Renaissance Capital’s premium platform, IPO Pro.
The San Francisco, CA-based company plans to list on the NYSE on Wednesday under the symbol ASAN. The NYSE reference price does not reflect an offering price, or the opening price for Asana’s shares on Wednesday. Instead, the opening public price will be determined by the designated market maker, using buy and sell orders collected by the NYSE from broker-dealers.
Asana and Palantir (PLTR; also listing Wednesday) are the third and fourth major direct listings, following Slack (WORK) in June 2019 and Spotify (SPOT) in April 2018.
The Registered Stockholders,