SYDNEY, Sept. 29, 2020 /PRNewswire/ — Ascenda, a global loyalty solutions company has been selected by Virgin Money Australia (part of the Bank of Queensland Group) to deliver market-leading reward capabilities within its newly announced digital bank.
The partnership will leverage Ascenda’s market leading technology to help launch a new loyalty programme that aims to reimagine the way customers are engaged and rewarded. Virgin Money Australia will look to reward customers for positive behaviours beyond transactional spend or upfront bonuses that traditional programmes focus on.
The new loyalty programme has been designed with Virgin Money Australia customers at the heart of the experience. A programme that will allow customers to earn points and unlock personalised offers, all from the palm of their hands anywhere in the world.
Virgin Money Australia customers will be rewarded