- Amazon announced an expansion to its Personal Shopper by Prime Wardrobe service, leading many to wonder about the impact it will have on Stitch Fix.
- “Obviously, whenever Amazon does anything in retail, we all pay really close attention, and apparel has been a strategic focus of theirs for a long time,” Ed Yruma, managing director at KeyBanc Capital Markets, told Business Insider.
- But analysts said that Stitch Fix is still well-positioned to benefit from the wave of bankruptcies that have plagued retail this year, among other factors.
- Visit Business Insider’s homepage for more stories.
Last week, Amazon expanded its Personal Shopper by Prime Wardrobe offerings to include men’s clothing.
For $4.99 a month, members receive shipments of clothing that are curated based on their style and fit preferences. Personal Shopper was first