WWE, primarily known for its professional wrestling broadcasts, announced Tuesday that Barstool Sports CEO Erika Nardini is joining its board.
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Nardini has headed Barstool, a sports and pop culture blog founded by Dave Portnoy, since 2016. She oversaw the partnership with one of Barstool’s primary investors, Penn National Gaming, which acquired 36 percent of the company for roughly $163 million in cash earlier this year and launched Barstool Sportsbook.
The deal valued Barstool at $450 million and positioned the casino operator to take a majority stake in the company in the future.
“Erika is a seasoned executive with a tremendous track record of building businesses, developing experiences and engaging different audiences across the media ecosystem,” Vince McMahon, WWE chairman and CEO, said in a