Red Bull today confirmed to Adweek that it has named Ken Turner to executive vice president and chief marketing officer for its North American operations. The move makes Turner the highest-ranking Black executive at the company.
According to reports by Business Insider, which first published the news, the energy drink brand has laid off around 50 employees in the past several weeks, largely from its culture marketing teams, which oversee projects related to hip-hop music and break-dancing culture. Red Bull did not respond to Adweek’s request for comment regarding the layoffs, but did not dispute the Business Insider story.
These latest changes come after a tumultuous summer for the brand, which began with a racism controversy following the police killing of George Floyd on May 25 in Minneapolis. In the aftermath of Floyd’s death and in the midst of widespread protests against police brutality and systemic racism, 300 employees signed