Rutgers allowed me the opportunity to take my passion for marketing and building brands, and gave me a strategic and analytical approach in order to be a leader in this generation of CPG leaders.
Business Horizons is the bimonthly journal of the Kelley School of Business, Indiana University. The editorial aim is to publish original articles of interest to business academicians and practitioners. Articles cover a wide range of topical areas within the general field of business, with emphasis on identifying important business issues or problems and recommending solutions that address these. Ideally, articles will prompt readers to think about business practice in new and innovative ways. Business Horizons fills a unique niche among business publications of its type by publishing articles that strike a balance between the practical and the academic. To this end, articles published in Business Horizons are grounded in scholarship, yet are presented in a readable, non-technical format such that the content is accessible to a wide business audience.
Before you submit your article, please read these guidelines on writing an impactful article for Business Horizons.