Note to readers: Hello world is a program developers run to check if a newly installed programming language is working alright. Startups and tech companies are continuously launching new software to run the real world. This column will attempt to be the “Hello World” for the real world.
Some founders are very popular on social media. Take Kunal Shah or Ankur Warikoo for example. Seeing them, several operators and sometimes founders ask how they can build a personal brand too. Turns out it helps them land better gigs, promote their product, and open doors.
Now I won’t pretend to have a lot of insight on how they built their brands. Clearly, a lot of hard work has gone into it. But for most people looking to build a personal brand, there’s a simple idea to follow: get people