NEW DELHI :
Majority micro, small and medium enterprises (MSMEs) and startups have opposed the government’s non-personal data policy framework in its current form, as allowing large businesses to sell their aggregate data for a price will not help most of the small businesses, according to a survey by LocalCircles, a community social media platform.
The proposed policy on non-personal data mandates businesses to sell their customers’ anonymised data, if there is a request for data sharing from other businesses or the government. “19% (respondents) said it will help large and heavily funded businesses only, 35% said it will help large and heavily funded businesses and the government, 20% said it will help businesses of all sizes, while 26% were not sure what would happen,” according to the survey.
These businesses gear that this may result in one large company buying aggregate data of another, keeping small businesses’ reach limited