Matthew Anderson is leaving Roku after serving as its chief marketing officer for seven years — and he’s joining James Murdoch’s Lupa Systems investment company as a strategic adviser.
Anderson, a former News Corp and Sky exec, announced Monday that he will exit Roku effective in December. A Roku rep confirmed his departure but declined to comment. At this point, Roku has not identified a replacement for Anderson as CMO.
According to Anderson, who announced his new role with Lupa in a LinkedIn post, he first worked with James Murdoch when the latter became CEO of Star TV (then owned by News Corp) in 2000.
“I am thrilled to be joining Lupa Systems as Strategic Advisor in December, co-investing with James Murdoch and his exceptional team to scale businesses shaping media, security, sustainability and India/East Asia for years to come,” Anderson wrote. “I’ll be joining long-standing colleagues to support inspiring