One of the most transformative trends in fintech taking shape today is embedded finance.
It used to be that financial services was an industry unto its own – there was healthcare, education, commerce, metals & mining, etc… and of course financial services.
Financial services is now an enabler that touches industries far and wide, which are incorporating financial products and services into their core offering. These features are often provided by a growing class of fintech and other enablers.
What is embedded finance? Embedded finance can take many forms. The simplest could mean enabling payments to create an entirely new type of category. In China, companies like Yizhibo or Kuaishou allow you to purchase merchandise you see in livestreams with a click of the button, with payment powered by fintechs like Ant Financial. In the U.S. Google