- Oracle’s TikTok deal is seen as a PR and marketing coup for the enterprise firm, which could help raise its profile in the cloud where it faces stronger rivals Amazon, Microsoft, and Google.
- Marketing is key element of Oracle’s cloud offensive as the tech giant seeks to change the narrative that it missed what has become the most important trend in the enterprise market.
- Meet the 5 marketing superstars who are spearheading Oracle’s bid to portray the company as an emerging cloud giant.
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As Oracle grapples with the view that it’s an inconsequential player in the cloud, the tech behemoth has been pushing to tell a different story.
Big customer announcements have recently helped raise Oracle’s profile in cloud computing, including winning over Zoom, the popular video conferencing company, and video app TikTok, which will be a marquee client if the companies’ much-discussed,