- Amazon Prime Day will take place on Oct. 13 and 14 this year, the company announced Monday.
- The company postponed its biggest shopping day of the year after the coronavirus generated unprecedented strain on its warehouses and shipping and logistics networks.
- The timing means the holiday shopping season will kick off earlier than ever.
Amazon has finally set a date for this year’s Prime Day after months of coronavirus-related delays.
Prime Day will once again run two days this year, with discounts kicking off at midnight PT on Oct. 13 and lasting through Oct. 14, Amazon announced Monday. Members of Amazon’s Prime subscription program will get access to “over 1 million deals across every category,” including toys, electronics and apparel, the company said.
It had already been