Rule No. 1: When a college president or athletic director says, explicitly, it’s not about the money, it’s about the dang money.
Oregon and Wisconsin nabbed $4 million apiece for the Pac-12 and Big Ten last winter for reaching the Rose Bowl. The participants in the College Football Playoff’s semifinals each took home $6 million.
The Pac-12 collected $66 million from the 2019-20 CFP pot just for showing up. The league reportedly raked in bowl revenue of $114 million during the 2018-19 fiscal year.
According to the Mercury News’ Jon Wilner, Fox and ESPN had already plopped down $276.4 million for the Pac-12’s Tier 1 media rights across the 2020-21 school year, a payout of $23 million per institution.
Meanwhile, Boulder County is the new COVID capital of the Front Range. The entire CU campus is effectively locked down, its undergrads barred from gatherings of any kind, let alone