Thryv Holdings, the Dallas-based company that owns the Yellow Pages, began trading shares of its common stock on the Nasdaq on Thursday, hoping to attract investors with its growth into a small-business-management platform.
Perhaps you haven’t opened or even seen a physical Yellow Pages book in years, but you’ve certainly seen the online Yellow Pages appear in search engine results. That evolution of the legacy Yellow Pages print product to a digital one has been the focus of Thryv president and CEO Joe Walsh and his team.
For five years, the company also has been building out an all-in-one business-management platform, called Thryv, that specifically caters to small- and mid-sized businesses. Think Salesforce, but for companies with two to 50 employees.
“We have the Yellow Pages, and the Yellow Pages come with hundreds and hundreds of thousands of mom-and-pop small businesses,” Walsh said. “So we built something that was appropriate