Tesco (TSCO.L) is pledging to boost sales of plant-based meat alternatives by 300% within five years, by 2025, as part of a raft of sustainability measures.
Tesco will be the first UK retailer to set a sales target for meat alternatives.
The UK’s largest supermarket said demand for chilled meat-free foods has risen by almost 50% over the past year. This has prompted Tesco to broaden its meat-free range into more categories and offer larger “centrepiece” dishes for two people as well as family-sized portions.
The 300% target is part of a number of sustainability measures created in collaboration with the World Wide Fund for Nature (WWF) that aim to halve the environmental impact of the average UK shopping basket.
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