Yesterday Good Eggs announced the results of a nationwide grocery shopping survey conducted in August, 2020, amongst 2,598 consumers beyond their own customers and operating geography in the San Francisco Bay Area.
Results showed that two-thirds of people have bought groceries online, compared to only 13% of households surveyed one year ago (August 2019, by Brick Meets Click), representing a five-fold increase. The bigger news—and opportunity—is the 81% who say they’ll continue to do so post-COVID.
Seventy percent said the #1 benefit (aside from reducing COVID-19 risk) is time savings. Fifty-one percent say it helps them reduce impulse purchases, and 42% say it makes it easy for them to reorder the same foods regularly.