Writing is a basic means of communication and we have many reasons to choose to express our thoughts or requests in writing, rather than verbally. Usually, we write to make our thoughts official, to communicate with someone whom we do not know, or to communicate with a large number of people.
We write to express our point of view or to make a request. We may write to persuade the reader to take a particular action based on information that is presented, or to consider a new perspective and modify his/her opinion. In other words, writing is selling.
All writing is about the intended reader, that is, the audience. Whether it’s a book, song, movie, website, marketing brochure, grant proposal, or fundraising letter, the top priority for the writer to keep in mind is that the reader matters most. Writers will benefit from the following guidelines:
1. Purpose: Why … Read More