I have to be honest, Helen of Troy (HELE) has only been on my radar for a few months. The reason it wasn’t on my radar was mainly due to the average daily trading volume, but the reason it hit the radar this summer was due to its fundamental ratings from Investor’s Business Daily. The company scores very well in both the EPS and SMR ratings. The company is getting ready to report fiscal Q2 2021 results on Thursday, October 1, and I think the company can move higher based on the overall picture for the stock – the fundamentals, the chart, and the sentiment analysis.
The El Paso, Texas-based company operates in three segments: housewares, health and home, and beauty. It manufactures everything from kitchen gadgets and storage containers to makeup and hair dryers. It is considered part of the consumer staples sector and the brands under Helen of