Index Exchange Adds a CMO and a Chief Customer Officer to Its Ranks


Index Exchange is adding new positions to its C-suite, naming former Amazon executive Lori Goode as its CMO and former Criteo executive Jess Breslav as chief customer officer.

The supply-side platform is building out its leadership team as the industry faces a long road ahead, said CEO Andrew Casale, especially in adapting to the deprecation of third-party cookies and Apple’s IDFA, which make ad targeting much harder.

“We’ve got to pivot quite a few behaviors in the next, say, 15 months or less to be completely ready, but I think we’re going to get it done,” said Casale.

Breslav worked at Criteo, the publicly traded ad-tech company, for seven years, most recently serving as executive managing director, Americas.

“I am proud to join a team that has continued to show a strong and sustainable approach to driving growth, and I look forward to helping Index double down on that commitment,” Breslav said in a statement.

Index Exchange had previously managed its direct customers, publishers and media companies, and its indirect publishers on the buy-side separately. Now those two customer sets will be managed together under the CCO role, which will help handle the increase in deal activity on the exchange between publishers and big brands during the novel coronavirus pandemic.

“That kind of collaboration between our direct customer and our indirect customer has never been in higher demand. And so this will allow us to create a far more seamless experience end-to-end across the transaction,” Casale said.

Goode spent the past five years as head of marketing and training for Amazon Advertising. Prior to that, she spent two years at Facebook and more than six years at Microsoft.

“I could not be more excited to join a team so committed to driving business growth for publishers and marketers alike, and I look forward to helping propel the brand forward as Index moves into this next phase of growth,” Goode said in a statement.

Casale said adding a CMO will help the company expand its tentpole event, IX Open, whenever it can return to in-person attendance.

The new hires are joining a leadership team comprising mostly white men. Casale acknowledged there’s “room for improvement” in ad tech around hiring and supporting a more inclusive workforce.

“We’re also looking to, as an organization, recognize the value and importance of diverse thought and thinking, and we’re going to continue to incorporate that into all hiring, but ultimately, we’re looking for the best fit and the best people for any given role,” the CEO said.

Index Exchange has also named Will Doherty chief of marketplace development, promoting him from evp of marketplace development.

Casale said Index Exchange is focused on building out its omnichannel offering and expanding its global presence.

“Over the next five years, our global business—our business outside of North America—will be our largest business,” he said.

Based in Toronto, Index Exchange has 13 offices across eight countries. Casale said the company has no plans to open any of the offices until at least January 2021.

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