Sponsored: Critical illness insurance covers family financial needs


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“No one ever thinks they need insurance, but we don’t think twice about purchasing insurance for our stuff — our homes and our cars,” Nurmi says. “Critical illness insurance protects so much more. Not only are you able to continue to care for your family’s basics, but it also allows you to focus on making a healthy recovery.”

Critical illness insurance from Pacific Blue Cross provides you with a lump sum payment that you can use for whatever is best for your family. Photo by Getty Images

At Pacific Blue Cross, there are two options for this type of insurance. Simple CI covers three major illnesses — cancer, heart attack and stroke — and provides up to $100,000 in coverage with no medical exam. Its enhanced CI product covers up to 25 different illnesses and can cover you for up to $1 million, with a medical exam required for qualification. The latter has optional value-added services like a second medical-opinion benefit, giving you access to leading specialists at North America’s top-ranked teaching and research hospitals for a second opinion on your diagnosis.

“We have critical illness insurance experts who are happy to help you understand which plan is best for you and your family,” Nurmi says. “With the right plan you can enjoy peace of mind knowing you have financial support to help with a healthy recovery should anything happen.”

As B.C.’s leading health benefits society, Pacific Blue Cross insures 1.6 million British Columbians. For more than 80 years, the organization has been making a difference in the life and health of British Columbians.

For more information about critical illness insurance from Pacific Blue Cross, please visit pac.bluecross.ca.

This story was created by Content Works, Postmedia’s commercial content division, on behalf of Pacific Blue Cross.

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