The Obsession That’s Helping E-Commerce Businesses Make More Money
How can you possibly know how your business is performing if you’re not tracking and measuring very specific metrics? Without them, it’s like navigating a desert without a compass. If you can’t measure it, you can’t manage it. And it’s in the online world, where consumer behavior data is so readily available, that metrics can really shine.
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So how can you measure your e-commerce metrics?

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Most online retailers use Google Analytics as the first step to measuring and tracking their metrics:
Step 1: Determine your top metrics
Step 2: Set it up in Google Analytics
Step 3: Monitor your results on a regular basis
Related: How Google Analytics Help Small Business Owners to Make Better Business Decisions
But this data is limited in that it doesn’t explain why the user is behaving in a certain way, it just provides the quantitative data -—