How can you possibly know how your business is performing if you’re not tracking and measuring very specific metrics? Without them, it’s like navigating a desert without a compass. If you can’t measure it, you can’t manage it. And it’s in the online world, where consumer behavior data is so readily available, that metrics can really shine.
So how can you measure your e-commerce metrics?
Most online retailers use Google Analytics as the first step to measuring and tracking their metrics:
Step 1: Determine your top metrics
Step 2: Set it up in Google Analytics
Step 3: Monitor your results on a regular basis
Related: How Google Analytics Help Small Business Owners to Make Better Business Decisions
But this data is limited in that it doesn’t explain why the user is behaving in a certain way, it just provides the quantitative data -—