Delivering personalized customer service makes a huge difference. Here’s how to do it right.

“Personal service” is the “synergy” of the customer support world.

A buzzword used so often – by support agents, customers and marketers alike – that it’s lost meaning for many of us.

Which is a damn shame, because personal service, when done right, is incredibly powerful.

It can be the difference between a customer forgetting about you the minute their transaction is over, and that same person returning to become a loyal customer for life.

But there’s a difference between saying that you deliver personal service (as so many companies do), and actually doing it.

Today, I’m going to share what personal service really is, why it’s so important for your business, and actionable tips you and your team can use to start making your support more personal.

The Value of Personal Service

A few years