About sixty percent of all people in the United States were covered by some type of life insurance in 2018, according to LIMRA’s 2018 Insurance Barometer Study. Other findings from the study include:
- Among those with life insurance, about 1 in 5 say that they do not have enough.
- Half of all adults visited a life company website and/or sought life insurance information online in 2018. Almost 1 in 3 purchased or attempted to purchase life insurance online — about the same as in 2017.
- Consumers overestimate the cost of life insurance, especially younger generations; 44 percent of Millennials overestimate the cost at five times the actual amount.
- Half of all consumers say they are more likely to purchase life insurance if priced without a physical examination.
According to S&P Global Market Intelligence, in 2018 net income after taxes for the life/annuity insurance industry