- Amazon expanded its Personal Shopper by Prime Wardrobe service to include men’s clothing.
- For $4.99 a month, shoppers can get shipments of items that are curated based on their preferences.
- Amazon has been looking to be a dominant player in fashion for some time. Personal Shopper is a clear play for Stitch Fix’s turf.
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Amazon now has even more ways to gets clothes into its Prime members’ hands.
This week, it expanded its Personal Shopper by Prime Wardrobe service to include men’s clothing.
At $4.99 a month, Personal Shopper is an extension of the e-commerce giant’s Prime Wardrobe offering, sending shoppers a box of items selected based on their preferences. Like with Prime Wardrobe, Personal Shopper customers can try on items at home before they’re charged for what they want to keep.
The men’s service includes items from brands like Levi’s, Adidas, Scotch