By Annette Scherf, SAP

What does a Screwdriver, a Bloody Mary and Sex on the Beach have in common? All three are iconic cocktails that contain vodka as a main ingredient. Iconic appeal is also the ambition of Russian Alcohol Siberian Group (ASG), one of the world’s leading vodka manufacturers—and a primary reason why the company started a digital transformation process.

The Recipe to Becoming Russia’s Largest Distillery

Alcohol Siberian Group is a Moscow based spirits manufacturer that produces vodkas, liquors, and bitters. According to ASG, its vodka brand Five Lakes is “the world’s best-selling Russian vodka and has been the leading vodka brand in Russia every year since 2013”. The 2020 Drinks International Annual Vodka Sales rating ranks Five Lakes the 7^th vodka brand worldwide well above all the