By Annette Scherf, SAP
What does a Screwdriver, a Bloody Mary and Sex on the Beach have in common? All three are iconic cocktails that contain vodka as a main ingredient. Iconic appeal is also the ambition of Russian Alcohol Siberian Group (ASG), one of the world’s leading vodka manufacturers—and a primary reason why the company started a digital transformation process.
The Recipe to Becoming Russia’s Largest Distillery
Alcohol Siberian Group is a Moscow based spirits manufacturer that produces vodkas, liquors, and bitters. According to ASG, its vodka brand Five Lakes is “the world’s best-selling Russian vodka and has been the leading vodka brand in Russia every year since 2013”. The 2020 Drinks International Annual Vodka Sales rating ranks Five Lakes the 7th vodka brand worldwide well above all the