In Sales Won’t Save Your Business, “Super” Joe Pardo answers the questions business owners have about how to create a viable and successful business beyond just selling. The book’s title is very apt because, as Joe points out, selling a lot of your product won’t help your business if you don’t have an effective team in place to handle customer service and you don’t have the right processes and procedures in place to prepare for the growth that results from sales. As a result, Joe takes the reader on a journey to the TOP by dividing the book into three parts that focus on Team, Offer, and Process.

Following a foreword by Lee Cockerell, Retired Executive Vice President of Walt Disney World® Resort, Super Joe jumps right into telling it like it is by asking readers to recall why they started a business in the first place, what is the … Read More

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