How Your Personal Brand Can Create Serendipity For You And Your Tech Business
/https://specials-images.forbesimg.com/imageserve/5ef0d37f8548c80006be6e4b/0x0.jpg)
Building the future of marketing as the CEO & Co-Founder of Trufan Inc.

Getty
Have you dedicated time to growing your personal brand as a tech leader? If you haven’t, you should. Your personal brand can help create serendipity for both you and your company. A lot of people get hung up on the expression “personal brand,” and if that’s you, look at it this way: Your personal brand is your reputation. Your reputation is everything, and it’s time you start cultivating a good one.
What Having A Strong Personal Brand Does For You
I have spent a lot of my time building my personal brand. I’ve grown my account on one social media platform to over 130,000 followers, and the benefits for me personally have been tremendous.
Having a strong personal brand can create serendipity. Word of mouth is a powerful tool, and it used to be confined to