When budgets are tight, online marketing might be the first expense you look to cut.

Let me stop you right there.

While traditional advertising methods are costly and hard to measure, small businesses have never had greater access to cost-effective, trackable marketing tools.

But with so many digital tools available, how do you know where to start?

Email marketing is the tried and true digital marketing channel with an average return of $38 for every $1 spent.

TIP: Looking for help navigating your small business through the COVID-19 crisis? We’ve got you covered. We just released our Small Business Support Kits in response to this crisis. Check them out for the tools and guidance you need to get through this challenging situation.

Small business marketing services are just the start. Here are ten marketing strategies that can help you market your small business on a shoestring budget.

1. Craft