SAN FRANCISCO, Oct. 14, 2020 /PRNewswire/ — SoFi, the digital personal finance company, announced today the launch of its social trading and investing features within SoFi Invest, including the ability to follow friends, family, and other SoFi members on their investing journeys, all within the full SoFi experience.

The platform’s new capabilities are available to all SoFi Active Investing members today, and include the ability to share their investment portfolios – with exact dollar amounts hidden – and also discover and follow the holdings, watchlists, and activity of members who have opted into the feature. Members can also comment on or react to the trades of investors they follow, and see how they stack up against the market and other investors via a dynamic leaderboard.

“According to SoFi’s research, about 70% of SoFi Invest member respondents indicated that they regularly (at least weekly) discuss their investments with family members,